The Intelligent Brief™ is a bespoke AI solution designed to enable businesses to be more creative, more distinctive and more relevant, to get new ideas, concepts & campaigns to market quicker and ensure there is no disconnect between strategy and execution.
By harnessing the power of AI and Human Creativity we can accelerate traditional creative processes and solve key strategic business challenges.
One Solution. Multiple Uses.
From pure idea generation & creative exploration, to exploring opportunity areas, trends, personality & tone of voice, amplifying comms messaging and more, using The Intelligent Brief™ helps teams execute strategic objectives by using machine learning to analyse more data in a shorter space of time to arrive at a better brief, in turn achieving a greater chance of success and increased speed to market.
Solving a Creative Dilemma
We live in a world where access to technology is ubiquitous, attention is short, there's a lack of trust and our needs are changing almost by the day but too often the way ideas are generated is complex and time consuming; creative approaches are not data driven and the thinking is left to human capacity and prejudice.
The Intelligent Brief™ was developed in response to this creativity dilemma faced by both agencies and brands.
Augmenting Strategic Creativity
Our transparent, subscription based pricing and process supports different business units in different ways, helping teams solve a variety of strategic & creative challenges.
By using The Intelligent Brief™ teams have access to a bespoke cloud based user interface to search & explore words, generate imagery and produce a continued source of material to drive action and deliver the required outputs.