Sharper Language, Better Briefs!
We're here to help maximise creative effectiveness by using AI to unlock insights and connections between words, concepts and themes
The Creative Brief is the most important part of the creative process yet too often we use unfocused, generic language which leads to misalignment, resource wastage, lack of creative confidence and inefficiencies.
To overcome this we use Natural Language Processing (NLP), a form of AI, to analyse, understand and organise data removing the need for time consuming research and allowing you to quickly and efficiently express what concepts mean to you, explore & align on what they mean to others, sharpen your brief and deliver clear, differentiated and distinctive ideas.
Things you can do using The Intelligent Brief:
Explore connections between words & images
Build context & creative territories
Create your own ‘Intelligent Briefs’
Align with key stakeholders
Deliver better ideas
Using The Intelligent Brief means
Alignment
Ensuring all parties are aligned on key terminology and themes, providing clear rationale and fostering shared understanding
Value
Allowing more time for creative work and demonstrating a commitment to producing the highest-quality briefs and creative outputs
Confidence
Identifiction of overlooked themes and fine-tuning your brief vocabulary for more targeted, less risky outcomes